Finding Your Way Around Facebook: Some Tips and Tricks.
Facebook is always changing. Whether it’s a layout amendment, an algorithm alteration or the introduction of a new feature, this social media platform never stands still. Whilst these changes are usually intended to make life easier, in the long run, we know it can be difficult to keep up – especially whilst you’re busy running a business!
Luckily for you, Facebook is our business. We have helped many of our clients to generate leads and achieve sales using Facebook as a central part of their strategy. The platform had 1.79 billion monthly active users in the third quarter of 2016, so if you’re looking to create a buzz around your business, Facebook could be just what you need.
We have created a list of our favourite tips, tricks and hacks, breaking them down into bite-size chunks for you to digest. So if you have a cup of tea, a piece of cake and a comfortable seat, we will begin.
1. It could be time to review your cover image … with the new page layouts, the dimensions have changed a little. Jon Loomer has lots of great tips
2. What does your profile picture say about you? Think about your audience. If you are your business then show them your face.
3. Review your page category… if you’re a local business make sure you are set up accordingly.
4. Verified page – follow our Facebook Page tips here
5. Do you have an important message that you’d like visitors to your page to see first? Try pinning a post to the top of your page …
6. Have you claimed your page name / URL address? If your page has been set up for some time this may have been missed. If you haven’t claimed your page name you will notice that your page name has lots of numbers at the end of the address. It’s easier for people to find your Page in search when it has a unique username. Pages with usernames can also create custom URLs that let people quickly visit and message them.
From your page click About > General > Username
7. Do you have a Call to action button on your Facebook Page? You’ll find the button under your cover photo and you will be given the option to edit and change the button as you wish.
8. In our 24/7 world customers expect an immediate response. Use the auto message reply function helps you to stay responsive when you can’t get to your computer or phone.
From your page click Settings > Messaging
9. It’s important to check what your page looks like to your visitors. You can take a look at what your visitors can see here…
10. Did you know you can Save posts to read later? This is particularly useful if you spot some content that you would like to share on your page later. It’s also great if you haven’t got time to read the post or article in full.
11. Video is hot and dominating much of your Facebook newsfeed. You can now create a video (with or without music) or a canvas by uploading a series of images. For a video slideshow, you can use between 3 and 10 images.
From your page click share a photo or video > create slideshow
12. Create a Facebook advert that targets your email list. Audiences within Facebook are a great tool. If you have your email database in excel or a CSV document you have the option to upload this within Facebook Ads manager and target those people on your email list. You will need at least 100 people to create and audience.
13. Create a Facebook advert that targets people who have visited your website. Have you ever heard of a Facebook Pixel? You are able to install a piece of code into your website that tracks the IP address of the people who visit your website. Facebook then allows you to use this audience for advertising purposes. Very handy if you have good website traffic.
14. Schedule your posts within Facebook. This is a handy feature and means that you don’t require any third party tools. Once you’ve scheduled your posts you are then able to see them in a queue which helps when planning your marketing messages.
15. Have you ever taken a look at the people who like your page … are they your target audience? Head to Insights > People. In this section, you will be able to see the sex, age and area of the country that your page likes live in.
16. Do you know which posts are working well for your Facebook page? It’s important to analyse what works well for your page so that you can do more of it. From your page go to Insights > Posts > Post Types
17. Create a Facebook shop that will send traffic to your website. This option may depend on the type of page that you have. If you sell a physical product this option is definitely worth looking at.
18. Invite people to like your Page who have liked a post. Maybe you’ve had a post that performed particularly well? You may even have paid for people to see your post. People have liked the post but not your page. You can invite those people to like your page. Simply click on the likes on that post, and then invite the people who don’t already like your page.
19. Do you have a Reviews section on your page? This blog post from Andrea Vahl gives you all the information you need to know!
20. You get to choose the order in which your visitors see things on your page. Take a look at your page on desktop. On the left-hand side, you will see an option Manage Tabs. From here you can decide the order of the sections on your page and you can also choose to switch certain sections on or off.
21. Whilst looking at the Manage Tabs option you will also notice the option to change your page template to suit your business.
22. Facebook Live is the best way to interact with viewers in real time. Field their burning questions, hear what’s on their mind and check out their Live Reactions to gauge how your broadcast is going. You can live stream into a Facebook Group, Page, Event or Profile.
23. If you’d like to connect with other businesses on Facebook as your business you have the option to Like a Page as your business page. Find the business page you would like to ‘Like’.
24. Facebook is constantly testing new ideas. Just the other day we spotted this option… Create a frame
25. Oh and this one… Facebook Moments
Using Facebook can be the icing on the cake for your business’s marketing strategy. We hope you’ll be able to make use of our guide and enjoy your very own slice of Facebook success.
Emma & Kate xx