Pinterest for Business
You may be more familiar with Facebook and Twitter and how they can work for your business but have you ever thought about using Pinterest? Pinterest is a visual platform that allows users to create, share, save and pin to boards. Boards can relate to just about anything and are often used for ideas and inspiration.
Pinterest was launched in 2010 by co-founders Ben Silbermann, Evan Sharp and Paul Sciarra and has 100 million active users with 85% of these being female.
If your business predominately markets itself to women and sells products or services in the home and lifestyle sector this could be a very useful tool for you.
Your customer might be planning something in the home, ideas for a new kitchen perhaps?
They could have you a special event coming up. Wouldn’t you like your business to be part of a board full of things that they love or better still that they’re considering purchasing.
Setting up an account is easy just click this link and follow the instructions.
If you are selling products from your website make sure you confirm your website. This means when customers pin your product they will see your logo and you will have increased analytics.
You also need to add the save button to your website or blog so that customers can save your products or articles to their boards easily.
Try these 3 Pinterest tips for your Business
The image is the most important part of your Pin and vertical tall pins tend to perform better. Research also suggests that light images perform higher than dark images. So keep your images light and bright!
The description of your pin is also important. You have an opportunity to add a reason to click. Think about your desirable key words and add between 150 and 300 to your pin description.
Add a link in the description of your pin to drive traffic back to your website.
We hope you found our blog “Pin-teresting”. Call us today let’s get together and create your marketing recipe for success.
Emma & Kate xx
Piece of Cake Marketing is a Marketing agency based in Coventry and Warwickshire.