As a business owner there are many marketing tools that you need to use to shout about your business. One of the most powerful tools you have is your email marketing list. Hopefully this list will be a combination of your enquiries and your previous and existing customers. Whichever category they fall into they are a warm lead and therefore a very valuable asset to your business.
We have been using MailChimp with a number of clients for the past couple of years. The feedback we get time and time again is that the campaigns that we have worked on together directly generated enquiries and in most cases business for them.
We read a lot of articles about how you can use Social Media to grow your email list. Having a large following on Facebook & Twitter is great, but we all know it can be difficult to always catch the eye of your ideal audience. Having their email address could give you direct access to their inbox and potentially a few seconds more of their time. This could make all the difference to your business.
“The energy of your business is directly tied to the strength of your email list”
Amy Porterfield (Facebook expert and author)
We have compiled a list of some of the things we love about email marketing. Some of our clients have also helped out by sharing with us exactly how their email campaigns have positively impacted their business.
Are you on a tight budget? Did you know that many email providers have free versions of their product available. If you are just starting out and you have a small list these services are great.
For example MailChimp Starting Up plan allows you to have a list of up to 2,000 subscribers? You can send 12,000 emails to 2,000 subscribers for free. No contract, and no credit card required. It’s free forever.
If you are going to send someone an email that you want them to open we always like to use the person’s first name. We think it makes your email appear more friendly and personal. Your first task is to make sure that your subscriber list is accurate and that you hold this information. If you don’t you may want to consider updating your list to add the first name of your clients. Then when you are composing your campaign you can use something called a “Merge Tag”.
When you are composing your email instead of just a plain Hi everyone, you could start it … Hi Kate, I hope you are having a great week. The email service provider will look at your subscriber list and automatically personalise each email you send. Merge tags are ace and they can be used in subject lines and the body of your emails.
Send better email
So you’ve created your subscriber list and sent out your campaign. As a matter of course some people will decide that they no longer want your emails and they will unsubscribe from your list. Don’t take it personally we all know how busy our email inboxes can be. If for some reason you ever try to re-subscribe this user to your list, most email service providers will flag this for you and it will not allow you to add this person back onto your list. This is a great feature as none of us want to annoy or irritate our subscribers, even if it was accidental. To find out if this function is available with your email service provider check out the features area of their website.
“Our email marketing gives us instant results … I send out a newsletter and I have a number of enquiries in my inbox and even a few direct bookings. I am able to give my customers my booking links and drive them to my website. It is the most cost effective and measurable form of marketing we have found here at Little Splashers and Swim Works.”
Once you have sent your email campaign it is important to stop and take a look at the reports section. This area should give you insights into how many people opened your email, how many people clicked on the links within your email, which links they clicked on, how many people unsubscribed and much, much more. These reports allow you to learn what your audience likes and dislikes, you can therefore take steps to improve future campaigns.
Sign Up Forms
You can design your signup form so it suits your brand and matches your newsletter.
The options are end-less, you can add images, drop‑down boxes, radio buttons and collect information in custom fields. Let your personality shine, show off your professionalism, or find a happy middle ground. Design a form or embed one on your website. The sign up forms can also be shared on Social Media to encourage subscribers to sign up. You could even add the link to the sign up form to your normal email signature.
If you have never created an email newsletter before it can seem like a bit of a daunting prospect. Check out the self-service support area to find the answers to questions. More often than not you can find helpful videos that can help you to understand what you need to do. You will also find customer service support for most email service providers on Twitter. They are quick to reply and always keen to help.
How can we help you?
If you are looking to get to grips with using MailChimp for your business we offer training sessions and we can help you to create your next newsletter. Simply email firstname.lastname@example.org.
Call us today let’s get together and create your marketing recipe for success.
Piece of Cake Marketing, working with businesses in Coventry, Warwickshire and around the UK.