Facebook Advertising – to boost or not to boost!
A normal week here at Piece of Cake Marketing involves a great deal of content creation for Facebook. This type of content is known as organic. We create this content to gain free exposure for the business and to encourage customer engagement.
In the last couple of months we’ve seen an increase in the request for Facebook advertising support. In the last 2 years Kate has run around 100 Facebook advertising campaigns for small to medium sized businesses. These campaigns have all had very different goals, but the main areas covered are:
Increase page likes
Product sales via website
Email data collection
All social media platforms have an advertising facility however Facebook’s stands head and shoulders above the rest in terms of features, insights and audience. We’ve seen companies achieve some fantastic results on some relatively small budgets. We’ve even seen businesses with no website achieve direct sales / business. Now let’s not get carried away, it isn’t always that easy. Over the years we have worked hard to fully understand the platform and have experimented with lots of different campaigns. This has allowed us to figure out what works and what doesn’t ensuring a successful result for the businesses that we work with.
Kate’s top tips for Facebook advertising are:
- Know what you’re dealing with. When I train on Facebook advertising I describe the tools available in 3 levels:
Beginner – Boost Posts
Intermediate – Facebook Ads Manager
Advanced – Power Editor
- Think about your strategy and your goal. Why are you running the Facebook advert? What do you hope to achieve as a result of the campaign?
- If you would like to get more engagement on a Facebook post then boosting may be a good option. Facebook boosts are optimised to get likes, comments and shares on that post. If you are looking to drive people to your website then I would suggest a Website click or Website conversion advert within Ads manager.
- If you are looking to split test images and different copy to see which performs the best then again I would suggest using either Ads Manager or Power Editor.
- Facebook collects tons of data about everyone. This means that targeting for advertisers is very useful. You can target customers based on their age, sex, location, interests. You can even target people on your email list and those that visit your website.
Here’s what one of our recent clients has to say about the Facebook advertising work we’ve completed …
“Really pleased with the work Kate has done so far on my Facebook account – in terms of growing likes and interaction on the page.
We’ve recently started on Facebook advertising and I’ve already seen a significant increase in clicks through to my website and more importantly an increase in sales. Kate is friendly, efficient and very knowledgeable. I highly recommend working with her.”
Helen – Messy-Me
Has your business plateaued?
Has your business reached a cross-roads and you’re not sure which direction to take?
Are you looking for a cohesive marketing strategy that looks at both online and offline marketing?
We can help.
Emma & Kate xx
Piece of Cake Marketing is a marketing agency working with businesses in Coventry, Warwickshire and throughout the UK.