Facebook Pages – they’re a piece of cake.

Facebook Pages

4 things you might not know about Facebook Pages.

Facebook … if there is one thing we can guarantee when it comes to Facebook Pages it’s this, things will always change.  Facebook are constantly testing and changing functions and their algorithm.

This week we’ve had lots of people sending us emails with the same query, “I can’t Log In as my Page or Like Other Pages as my Page, what’s happened?”.

So it got us thinking, what other common queries do we get when it comes to Facebook Pages?

Here are some of our top queries and answers.

1. How do I use Facebook as my Business Page?

Facebook have very recently changed the way that you interact as your business page. This very useful function gives your page free exposure and is often missed by business owners. It’s a great way to network with other businesses that may have the same client base as your own. It also means that you can keep your Facebook News Feeds separate for personal and business.  

To like other Facebook Pages as your page simply follow these instructions …

Click on the 3 dots icon and then select like as your page

How do I like a page as my Facebook business page

To view your Facebook Pages News Feed and interact with other business pages, access your Facebook Page and then click here …

Commenting as your Facebook Business Page

2. What are starred reviews and how do I switch them on for my Facebook Business Page?

One that always stumps a lot of businesses that we work with is “why don’t I have the review section on my Facebook Pages?”

A starred review is a function that is available to Facebook Pages who have selected Local Business as their category. You automatically enable the Facebook star reviews feature by adding your physical address on Facebook and ensuring that you have a category of Local Business.

To find out the category of your Page click “About” > “Page Info”

Switch on Facebook Reviews

The positive points of Starred Reviews

When used properly they are a great measurement of your brand’s engagement and customer satisfaction.

They allow prospective customers to see what others think of your product or service.

You can actively encourage people to leave you feedback by giving customers the link to your review page and asking them to fill out the details. If you click on your reviews you will be able to copy and paste the URL from your browser. https://www.facebook.com/pieceofcakemarketing/reviews

They are easy to complete and friends of the person completing the review may well see it in their newsfeed.

The negative points of Starred Reviews

Literally anyone can leave a review about Facebook Business Page, even if they haven’t experienced your product or service. You may also not be able to see the review in full if they have strict privacy settings on their profile. This can be a problem if they leave a negative review as it doesn’t give you a way of dealing with the complaint.

You have the option to challenge the review but you may find that nothing actually happens when using this function.

Unfortunately to remove one negative review you need to remove everything and delete the review function completely. You do this by deleting the address from your page details. Not ideal if you are a local business and people need to know your location.

3. How do I get that tick next to my Business Page name and what does it do?

Facebook now allows local pages to verify their page. The verification badge will help people “find the right and authentic accounts”.  Verified Pages will also show up higher in search results.

This is one way businesses can make it easier for people to make sure that they are finding and communicating with the right Page.

How to verify your Facebook Page

If you see a blue badge on a Page or profile, it means that Facebook confirmed that this is the authentic Page or profile for this public figure, media company or brand. If you see a grey badge on a Page, it means that Facebook confirmed that this is an authentic Page for this business or organization.

To verify your Page:

  1. Click Settingsat the top of your Page
  2. From General, click Page Verification
  3. Click Verify this Page, then click Get Started
  4. Enter a publicly listed phone number for your business, your country and language
  5. Click Call Me Nowto allow Facebook to call you with a verification code
  6. Enter the 4-digit verification code and click Continue

4. Images on Facebook

Facebook Cover Image dimensions are changing.

The size previously was 851 x 315px. The new size is now 828 x 315px. If you’ve noticed your cover image is now pixelated or squashed, this could be why! Be sure to change the dimensions of your photo.

20% text rule for Facebook Adverts

“Why did Facebook reject my advert?”

We’ve come across this many times and more often than not it’s because the image used in the advert contains too much text.

We’ve recently noticed though, that some adverts are making it through with huge amounts of text on an image. We then came across an article from Jon Loomer, he contacted Facebook and here is what they had to say about the 20% text rule for Facebook Adverts.

“To help advertisers achieve their business goals while providing people with an enjoyable experience on Facebook, we’ve had a policy limiting excessive text (more than 20%) on images in ads. We’re always looking for ways to improve the experience for people and advertisers, which is why we’re testing a new solution that will allow ads with text to run, but based on the amount of text in an ad’s image, the ad won’t reach as many people. We will continue to monitor how this test impacts advertisers as well as people and will iterate to ensure we are creating the best possible experience. We’re testing in certain situations but are not changing the policy across the board at this time.”

“Facebook ads that contain images with little to no text tend to cost less and have better delivery than ads with image text.”

In a nutshell users don’t react well to ads with a high text concentration in images. And while they won’t be rejected, your distribution will suffer and the costs could be high. So even if Facebook remove the 20% text rule you might want to think twice before you add more text to your image.

You can read the full Jon Loomer article here

See, what did we say … Facebook Pages – they’re a piece of cake.

Can we help with your Facebook Page? Content creation packages start from just £50 per month.

Thanks for reading!

Emma & Kate xx