How to get the best out of your Instagram business account.
If you’re over 20 then Instagram might be quite a new phenomenon to you. Instagram is a visual platform. As a business owner you need to think about your content as your shop window. It is one of the first impressions visitors will get of your business. If your content is low quality, unorganized, and mismatched, you’re likely to attract little or no interest in your product or service.
However, if you put in the time and effort to deliver high quality content that is both valuable and aesthetically pleasing, you’re more likely to attract high-quality customers that not only love what you do, but want to buy what you do!
Here’s our top 4 tips for getting started with Instagram for your business.
Optimise your Instagram profile
Add a profile picture, this might be a picture of you or it could be your logo.
Pick a username that is close to your company name and similar or the same as your Twitter handle. Remove all security from your account so your customers can find your photos and they can share them.
Make sure you utilise the 150 character profile well and it’s clear what your company does, also add your website url.
Grow your followers
When posting images make sure you are using the right hashtags, there are some great tools out there to help you find popular hashtags or subjects that might link with your business. You could also create your own hashtag and encourage your followers to use this.
We like Top Hashtags.
What to post
Your Instagram account should have a good balance of business v’s fun images. Utilise it to give your customers a look behind the scenes, meet staff and show funny out takes that will engage your customers.
Other research suggests that the highest performing Instagram accounts generally stick to 1-3 types of images and they do not stray from them. If they do need to post a random image of their dinner, they use their personal accounts. Your feed on your personal account can be as jumbled and inconsistent as you want.
When to post
You don’t need to post on Instagram as often as something like Twitter as the speed is quite laid back in comparison to other social media platforms (if you’d like to know more about Twitter then take a look at our blog – Twitter for business). In fact posting too often could cause customers to be turned off your brand. Spend your time crafting great images.
If you would like to follow us on Instagram we are @POCMarketing
Feeling like Instagram should be part of your marketing mix? Email firstname.lastname@example.org